Your privacy is important to us. This privacy statement explains the personal data Missing-Link processes, how Missing-Link processes it, and for what purposes. Missing-Link offers a wide range of products, including sensor products used to help operate enterprises worldwide, devices you use in your home, software that students use at school, and services developers use to create and host what’s next. References to Missing-Link products in this statement include Missing-Link services, websites, apps, software, servers, sensors and other devices.
Please read the product-specific details in this privacy statement, which provide additional relevant information. This statement applies to the interactions Missing-Link has with you and the Missing-Link products listed below, as well as other Missing-Link products that display this statement.
Personal data we collect
Missing-Link collects data from you, through our interactions with you and through our products for a variety of purposes described below, including to operate effectively and provide you with the best experiences with our products. You provide some of this data directly, such as when you create a Missing-Link account, administer your organization’s licensing account, submit a search query to Web Timetable, sign up for Web Timetable, or contact us for support. We get some of it by collecting data about your interactions, use, and experience with our products and communications.
We rely on a variety of legal reasons and permissions (sometimes called “legal bases”) to process data, including with your consent, a balancing of legitimate interests, necessity to enter into and perform contracts, and compliance with legal obligations, for a variety of purposes described below.
We also obtain data from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of the data. These third-party sources vary over time and include:
Data brokers from which we purchase demographic data to supplement the data we collect. Services that make user-generated content from their service available to others, such as local business reviews or public social media posts. Communication services, including email providers and social networks, when you give us permission to access your data on such third-party services or networks. Service providers that help us determine your device’s location. Partners with which we offer co-branded services or engage in joint marketing activities. Developers who create experiences through or for Missing-Link products. Third parties that deliver experiences through Missing-Link products. Publicly available sources, such as open public sector, academic, and commercial data sets and other data sources. If you represent an organization, such as a business or school, that utilizes Products from Missing-Link, please see the products section of this privacy statement to learn how we process your data. If you are an end user of a Missing-Link product or a Missing-Link account provided by your organization, please see the Products provided by your organization and the Missing-Link account sections for more information. You have choices when it comes to the technology you use and the data you share. When you are asked to provide personal data, you can decline. Many of our products require some personal data to operate and provide you with a service. If you choose not to provide data required to operate and provide you with a product or feature, you cannot use that product or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like public communication via web timetable that use the data will not work for you.
The data we collect depends on the context of your interactions with Missing-Link and the choices you make (including your privacy settings), the products and features you use, your location, and applicable law.
The data we collect can include the following:
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Name and contact data: Your first and last name, email address, postal address, phone number, device MAC addresses and other similar contact data.
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Credentials: Passwords, password hints, and similar security information used for authentication and account access.
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Demographic data: Data about you such as your country, and preferred language.
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Subscription and licensing data: Information about your subscriptions, licenses, and other entitlements.
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Interactions: Data about your use of Missing-Link products. In some cases, such as search queries, this is data you provide in order to make use of the products. In other cases, such as error reports, this is data we generate. Other examples of interactions data include:
Device and usage data: Data about your device and the product and features you use, including information about your hardware and software, how our products perform, as well as your settings. For example:
- Account and Browse history: Data about the activities associated with your account and Missing-Link services.
- Device, connectivity, and configuration data: Data about your device, your device configuration, and nearby networks. For example, data about the operating systems and other software installed on your device, including product keys. In addition, MAC address, regional and language settings, and information about WLAN access points near your device.
- Error reports and performance data: Data about the performance of the products and any problems you experience, including error reports. Error reports (sometimes called “crash dumps”) can include details of the software or hardware related to an error, contents of product functionalities used when an error occurred.
- Troubleshooting and help data: Data you provide when you contact Missing-Link for help, such as the products you use, and other details that help us provide support. For example, contact or authentication data, the content of your chats and other communications with Missing-Link, data about the condition of your device, and the products you use related to your help inquiry. When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded.
- Bot usage data: Interactions with third party bots and skills available through Missing-Link products.
- Searches and commands: Search queries and commands when you use Missing-Link products with search or related productivity functionality.
- Images: Images and related information, such as picture metadata. For example, we collect the image you provide when you use a Web Timetable service and share your profile picture.
- Contacts and relationships: Data about your contacts and relationships if you use a product to share information with others, manage contacts, communicate with others, or improve your productivity.
- Social data: Information about your relationships and interactions between you, other people, and organizations, such as types of engagement (e.g., likes, dislikes, events, etc.) related to people and organizations.
- Location data: Data about your device’s location, which can be either precise or imprecise. For example, we collect location data using Global Navigation Satellite System (GNSS) (e.g., GPS) and data about nearby cell towers, Wi-Fi hotspots via Missing-Link’s WiSE sensor networks. Location can also be inferred from a device’s Mac Addresses or data in your account profile that indicates where it is located with less precision, such as at a city or postal code level.
- Other input: Other inputs provided when you use our products. For example, data such as the buttons you press on an Web Timetable App, like the route you take, when you use devices that is compatible with our systems and sensors. If you attend an in-store event, we collect the data you provide to us when registering for or during the event and if you enter into the event, we collect the data you input into the entry form.
- Content: Content of your communications you input, upload, receive, create, and control. For example, if you add your Web Timetable account to the social group with another Web Timetable user, we need to collect input to display it to you and the other user. If you receive an invitation to join one of our systems social groups via email, we need to collect you’re the response to that request. Display it to you, enable you to reply to join, and store this information among your visibility settings for you until you choose to change or delete connection. Other content we collect when providing products to you include:
- Feedback and ratings: Information you provide to us and the content of messages you send to us, such as feedback, survey data, and product reviews you write.
- Traffic data: Data generated through your use of Missing-Link’s communications services. Traffic data indicates with whom you have communicated and when your communications occurred. We will process your traffic data only as required to provide, maintain, and improve our communications services and we do so with your consent.
Product-specific sections below describe data collection practices applicable to use of those products.
How we use personal data:
Missing-Link uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to:
- Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
- Improve and develop our products.
- Personalize our products and make recommendations.
We also use the data to operate our business, which includes analysing our performance, meeting our legal obligations, developing our workforce, and doing research. In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two Missing-Link products) or obtain from third parties to give you a more seamless, consistent, and personalized experience, to make informed business decisions, and for other legitimate purposes. Our processing of personal data for these purposes includes both automated and manual (human) methods of processing. Our automated methods often are related to and supported by our manual methods. For example, our automated methods include artificial intelligence (AI), which we think of as a set of technologies that enable computers to perceive, learn, reason, and assist in decision-making to solve problems in ways that are similar to what people do. To build, train, and improve the accuracy of our automated methods of processing (including AI), we manually review some of the predictions and inferences produced by the automated methods against the underlying data from which the predictions and inferences were made. For example, we manually review short records of connections from our WiSE systems data that we have taken steps to de-identify to improve our device recognition technologies. This manual review may be conducted by Missing-Link employees or vendors who are working on Missing-Link’s behalf.
Reasons we share personal data:
We share your personal data with your consent or to complete any transaction or provide any product you have requested or authorized. We also share data with Missing-Link controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of Missing-Link and its customers.
How to access and control your personal data
You can also make choices about the use of your data by Missing-Link. You can control your personal data that Missing-Link has obtained, and exercise your data protection rights, by contacting Missing-Link or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required, or permitted by applicable law. How you can access or control your personal data will also depend on which products you use. For example, you can:
- Control the use of your data when and how it’s shared via missing-Links system to the stakeholders you have chosen.
- Choose whether you wish to receive notifications emails, SMS messages, telephone calls, and postal mail from Missing-Links system.
- Access and clear some of your data through the Missing-Link systems user and privacy settings. (Available for Web Timetable users and account holders via Web App) Not all personal data processed by Missing-Link can be accessed or controlled via the tools above. If you want to access or control personal data processed by Missing-Link that is not available via the tools above or directly through the Missing-Link products you use, you can always contact Missing-Link at the address in the How to contact us section or by using our web form. We provide aggregate metrics about user requests to exercise their data protection rights via the Missing-Link Privacy Report.
